MJ – Looking for Ideas

The brief for this project is at the bottom of this page, please note it is a scanned image not text.

There is a separate blog post for each of the idea generating topics covered in lectures, namely; Brainstorming,  Visioning,  DoodlingMind Mapping and S.C.A.M.P.E.R.,  to view simply click on the highlighted topic to go direct to the post or to see them collectively; On the blog page select the brief category from the drop down menu on the RH side of the page to see the research notes and links related to the brief.

Introduction to Ideas Generation

Alex Osborn, author of “Applied Imagination” the authoritative text used as the basis of Brainstorming,  noted that two distinct kinds of thinking are essential to being creative:

  • Divergent Thinking: Generating lots of options
  • Convergent Thinking: Judging options, making decisions

Everyone does both types of thinking on a daily basis, often unconsciously.  For generating new ideas it is essential to concentrate on the “Divergent Thinking” element of the process rather than rushing to the “Convergent Thinking” stage which whilst essential to selecting and implementing a new concept can inhibit the creative stage by being too judgemental early in the process and thus discarding valid ideas before they are fully formed.

It is consciously focussing on the “Divergent Thinking” element that requires practice and discipline to improve your ability to generate creative ideas.

Characteristics of Divergent Thinking


Divergent Thinking Guidelines


Characteristics of Convergent Thinking


Convergent Thinking Guidelines

(Graphics from  http://www.creativeeducationfoundation.org/our-process/brainstorming 2014 )

Each of the idea generating topics covered clearly focuses on “Divergent Thinking”, to view click on topic :  Brainstorming,  Visioning,  DoodlingMind Mapping and S.C.A.M.P.E.R.,

Brief :